Challenges of Digital Marketing
August 2023
The "Mobile and Marketing and Advertising Industry" panel was held at the Iran Mobile Congress with the presence of managers of digital marketing companies, including Amir Laali, the founder of Avin Marketing Inc.
"Digital marketing allows businesses to reach a global audience, breaking geographical barriers and expanding their customer base", said Amir Laali.
"Compared to traditional marketing methods, digital marketing is often more affordable. It offers various cost-effective channels such as social media, email marketing, and content marketing", said Laali about the cost-effective of digital marketing.
He described that With digital marketing, businesses can target specific demographics and interests of their audience. This ensures that the right message reaches the right people at the right time, increasing the chances of conversion.
"Digital marketing provides detailed analytics and reporting tools that allow businesses to track the performance of their campaigns in real-time. This helps in measuring the effectiveness of strategies and making data-driven decisions", CEO of Avin Marketing Inc. said.
He emphasized that also there are several challenges that digital marketers often face.
"With the rise of digital marketing, more businesses are investing in online advertising, making it more competitive to reach and engage with target audiences", Laali said.
"Digital marketing relies heavily on technology, which is constantly evolving. Marketers need to stay updated with the latest trends and tools to effectively reach their audience", he continued.
"With increasing concerns about data privacy, marketers need to be cautious about how they collect and use customer data for targeting and personalization", Laali said in the Mobile Congress.
